Introduction to Create Racket

Create Racket is a new revenue stream for artists, fuelled by fan engagement and powered by brand partnerships.

We’re home to a community of Artist-First Creators - musicians, DJs, producers, and photographers who are trusted to influence diverse audiences; making them more likely to unlock lifelong loyalty through branded content.

With experienced creative leaders at the helm, Create Racket has quickly evolved into a community platform that’s purpose-built for artists. By acting as an extension of their teams, artists are empowered to increase fan engagement at every stage of their careers; connecting with audiences through shared interests - gaming, food, pets, sport, tech, fitness, fashion.

For those artists, we’re making it possible to get paid fairly for their original content and unlocking the tools to co-create unique fan experiences in partnership with brands they vibe with.

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By putting shared values at the heart of paid partnerships, Create Racket further enables brands to produce more authentic, fan-first content - the kind that builds lasting customer trust beyond vanity metrics. Measurement remains key to success across every campaign, from applying industry benchmarks to core social metrics across awareness, consideration and conversion, to capturing original fan data and real-time sentiment.

Artist-First Creators having a proven ability to drive full-funnel influence, having delivered up to 40% organic engagement rate and 200% organic interaction rate (including video views) across Y1 results, illustrating the overall ROI uplift that’s possible when brands work with artists in place of ‘traditional’ influencers.

Most importantly, we’ve put fans at the core of influencer content, working simultaneously to strengthen the connection between artists and the brands they bring in as partners.

If you’re curious about making money as an artist, or want to connect as a potential brand partner, there’s never been a better time to co-create.

Stay in the loop and learn more about Create Racket. 🥁